Why Tim Hortons Totally Blacked Out This Location in a Small Quebec Town
By Chelsea Lish • August 20, 2014Tim Hortons and JWT Toronto plunged customers into complete darkness at one of the Quebec locations to introduce a new dark roast coffee blend – the first new blend in 50 years. Tim Hortons recently did another large-scale stunt in which they recreated the first shop from 1964 in minute detail. Both of these efforts have generated lots of attention, with the dark roast prank already at 700,000 views on YouTube, and over 1.2 million views for the time machine video.