Why Volvo Wants You Tweeting During Its Competitors’ Super Bowl Ads
By Chelsea Lish • January 27, 2015With a promo called “The Greatest Interception Ever,” Volvo is asking fans to tweet its hashtag, #VolvoContest, during other car brands’ Super Bowl commercials. Participants will nominate a friend or loved one to win a new Volvo XC60 luxury crossover, with the idea being that the company wants to focus on real people rather than its own marketing message.