Will Virtual Reality Experiences for Brands Rival Super Bowl Ads?
By Melissa Martin • October 21, 2016
Although it may seem crazy that brand experiences using a new technology like virtual reality could surpass a Super Bowl commercial in number of viewers, it’s entirely possible. Earlier this year, a VR experience produced by Mountain Dew, Google and Tilt Brush garnered 150 million views, proving that virtual reality might be more than just a novelty. These experiences come at a high cost for brands, but the payoff could be unparalleled as consumers increasingly value experiences.