With Instagram Threads, Facebook doubles down on the DM
By Sara Shaw • October 4, 2019
Yesterday, Facebook launched a new messaging app for Instagram users called Threads. The companion app gives users a way to send image-based messages quickly and privately to a small inner circle of their Instagram friends.
Threads is Facebook’s latest attempt to become more messaging focused and is reminiscent of messaging in Snapchat, which many use to keep in frequent touch with a small group of close friends.
Facebook doesn’t intend to collect any additional kinds of information from Thread messages for the purpose of ad targeting and there are no current plans to display ads within Threads.