With Snap Originals, Snapchat turns to TV-like show programming
By Sara Shaw • October 10, 2018
Two years after Snapchat premiered its first original show, original programming has taken on new importance for the app, which has struggled to grow its daily audience. Snapchat is formalizing its original programming push through the formation of the Snap Originals brand. This includes the existing original shows, like political news series “Good Luck America,” as well as a new slate of scripted and documentary series that will begin to premiere on Snapchat on Oct. 10 and mark the platform’s entry into TV-like programming. “Hopefully this is the start of a new norm for these more emerging premium programming platforms,” said a media exec of the promotion.