Youtube Partners With Merchbar To Sell Music Artists’ Swag Underneath Videos
By Travis Riffe • October 17, 2019
YouTube is partnering with Merchbar on a new integration that will allow artists to sell their official merchandise to their worldwide fans from a shelf just below the video. Merchbar carries more than 1 million items from 35,000 artists, making it one of the largest merchandise aggregators worldwide. This deal is another step to help video creators make more money from their videos, beyond the revenue brought in through advertisements and subscriptions. The new partnership shows YouTube is now focused on serving its artist community, who will be able to promote their merchandise right beneath their music videos.