YouTube’s New Gaming Platform Already Looks Like a Big Hit With Advertisers
By Chelsea Lish • August 27, 2015
Because gamers go to YouTube to look for a specific type of content on channels like HikePlay, Squadrom or Drift0r, Google created an app-site combo to help filter out whatever’s not related to gaming. Marketers can buy pre-roll and TrueView—the skippable video promos—to run alongside gaming-related clips through Google Preferred and Google AdWords. As gaming culture is becoming more mainstream, there’s quite a few big-name brands running campaigns including Wendy’s, Taco Bell, NBC, Best Buy, Anheuser-Busch’s Stella Artois, Angry Orchard and Carrabba’s Italian Grill.