Sonic Tries All-Digital Campaign to Launch One-Day Limited-Time Offer
By Chelsea Lish • August 22, 2014Sonic is running a digital-only campaign to launch a slushy flavor that will only be available on Snapchat, Tumblr, Facebook, Twitter and Giphy. The goal in using a purely digital approach is to target millennials who have a few extra dollars to spend and are receptive towards out-of-the-box food and drink products.