Spotify Is Now Letting Brands Target Listeners Worldwide via Their Playlists
By Carlton Wilcoxson • July 25, 2016
Spotify announced it will start offering programmatic advertising for the 70 million people using the free version of its platform. The marketplaces let brands buy audiences via real-time bidding based on demographics such as age, gender, location and listening habits including playlists and genres. Click the link for more details.