SXSW Attendees Can Paint Their Own Virtual Reality Happy Meal Box
By Carlton Wilcoxson • March 18, 2016
A new virtual reality program that McDonald’s is debuting at South by Southwest this week has the crowds of tech and agency people immersing themselves into one of the brand’s most iconic products: the Happy Meal. Using an experience built for the HTC Vive, users who visit the McDonald’s lounge can immerse themselves in a world where they’re tasked with painting a gigantic Happy Meal box with gobs of virtual reality paint. It’s quite unlikely that the majority of SXSW attendees have recently interacted with a Happy Meal. However, that hasn’t stopped around 1,200 people from trying the program.