Taco Bell again takes aim at competitor McDonald’s in ads touting new breakfast item

By Caitlin Gooch • July 18, 2014

Taco Bell rolled out new Grilled Breakfast Burritos Thursday, adding bacon, sausage and potato burritos to its breakfast menu lineup. To promote the menu expansion, Taco Bell is bringing back another edition in its series of commercials featuring men named Ronald McDonald.

In one of the commercials scheduled to air July 20, an off-screen interviewer asks whether they would buy a burrito from a burger chain, one of the Ronalds responds, “You don’t go to a sushi bar and order spaghetti.”

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In the News, Competitor, Customer, Creative, QSR

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  1. Scott Stephens says:

    The powdered egg breakfast wars