Taco Bell launches Dollar Cravings menu
By Caitlin Gooch • August 20, 2014
Looking to edge out McDonald’s and their anti-dollar menu, Taco Bell is launching an 11-item value menu featuring items each priced at $1 as a permanent addition to its offerings. The company said that “craveable and quality value items” are important for Taco Bell because Millennials drive nearly half of the chain’s transactions.