Taco Bell Named Ad Age Marketer of the Year – Continues Product Innovation
By Lauren Heffern • September 12, 2013
Doritos Locos Tacos required three years and 45 prototypes to launch, selling 100 million in the first ten weeks and 600 million overall. In addition, Taco Bell has revamped its marketing strategies, eliminating the humor element and focusing on social media, new menu items and targeted marketing. Plans for 2014 include a potential breakfast menu.