Taco Bell updates menus to focus on protein and target Millennials
By Caitlin Gooch • July 18, 2014
Taco Bell rolled out an updated version of its gourmet Cantina Bell menu to appeal to protein-hungry consumers.
The renamed “Cantina Power” menu will replace the fast-casual-positioned burrito and bowl options with dishes that double the amount of meat and reduce the calorie count.
Taco Bell said the move is part of the chain’s ongoing attempt to become more relevant and meet the needs of Millennials, whom are often seeking higher-protein options as a more healthful alternative.