This Supermarket Is Using Snapchat Stories to Show How Fresh Its Fish Is
By Lauren Stacy • May 10, 2017
The French supermarket chain U is taking advantage of Snapchat Stories to demonstrate that its fish really is freshly caught. A campaign by TBWA/Paris put printed snapcodes on the origin labels of fish, connecting the customer to the Snapchat Spectacles of a fisherman, a sales manager, and a fishmonger. The content chronicled the fish’s final hours before arriving at the fish counter while also proving it was fresh–as Snapchat Stories only last for 24 hours.