Tostitos’ New Party Bag Knows When You’ve Been Drinking and Will Even Call You an Uber
By Lauren Stacy • January 25, 2017
In preparation for the Super Bowl, Frito-Lay has created a limited edition “Party Safe” bag that can detect alcohol on a person’s breath. The new packaging contains a sensor that once triggered, displays a red steering wheel along with the message “don’t drink and drive,” and an Uber code for $10 off one ride. In partnership with Uber and Mothers Against Drunk Driving, the company hopes the campaign will reduce alcohol-related accidents on Super Bowl Sunday.