Wendy’s recruits Karate Kid to promote pulled pork menu
By Caitlin Gooch • September 30, 2014
Wendy’s today announced it has partnered with actor/filmmaker Ralph Macchio, actor/dancer Alfonso Ribeiro, and pro wrestling Hall of Famer Steve Austin to promote its new BBQ pulled pork menu. The chain is offering the chance to win free giveaways to fans who “sponsor” their friends by tagging them on social media channels using the hashtag #BBQ4Merica. Ribeiro will join Wendy’s to host a portion of a 24-hour barbecue-themed Tweet-a-Thon and respond in real-time to consumer tweets and act out specific barbecue-related requests.