Wendy’s Stirs Up Drama with Pretzel Bun Soap Operas
By Brian Wheelis • October 22, 2013
Wendy’s recently launched Pretzel Pub Chicken sandwich is fueling the company to once again tap into the social trend of turning tweets into spoken words with a video series. This follows the successful #PretzelLoveSongs campaign for the Pretzel Bacon Cheeseburger.