A Lesson in College Foodservice
By Brian Wheelis • November 11, 2013
Some fast-food operators are happy to let their products and marketing do the talking, to wait and let the Millennials and the proceeding Generation Z demographic come to them. But others are being more proactive by opening up shop smack-dab in the hornets’ nest, in the hotbed of youthful activity and purchasing power: college campuses.