Bring Mo Salah to life with this amazing augmented reality experience from adidas
By Jack Herbert • August 9, 2019
Mohamed Salah is one of the world’s most exciting soccer players known for his speed and goal scoring, and now he is making a “leap” to augmented reality. There is now a way to make the soccer star run down your computer screen, leap off the screen and disappear in a flash, all while showing off the new adidas X boot. The new adidas X boot is coming to life through a new Snapchat experience. All users have to do is download Snapchat, take a picture of the snap code, and unlock the adidas X lens for 48 hours. When the camera is aimed at the graphic image provided by adidas, Salah comes to life.