Burger King Fires Back at McDonald’s After Road Sign Stunt
By Carlton Wilcoxson • March 1, 2016The burger wars are heating up again in France. We guessed it was only a matter of time before Burger King fired back at McDonald’s after last week’s road sign stunt. McDonald’s advertised that it was 258km to the next Burger King drive-thru, while the closest McDonald’s was a mere 5km. Burger King quickly put together this little film, in which a couple notice the sign and indeed drive to the nearby McDonald’s. But, there’s a twist — they’re only stopping there for a coffee, because it’s a long drive to their nearest Whopper, 258km further on.