Digital transformation sweeps over restaurant industry
By Jack Herbert • August 21, 2019
A recent report revealed that the online ordering business grew 23 percent in the U.S. last year. As the industry continues its robust growth – with consumer spending totaling $299.6 billion in 2018, nearly double what consumer spending was 15 years ago – many leading QSR’s are embracing digital transformation to capture greater market share. Since consumers, particularly millennials and Gen Z, are especially digital savvy, there is growing expectation that restaurants must adopt new technologies to offer better in-store and online experiences. This expectation is most pronounced when placing orders. A recent market survey found that 39 percent of QSR guests placed their meal orders using a smartphone app. This represents a significant increase from 2015 when ordering by mobile device was only 11 percent. Many QSR’s are embracing technologies that enhance the quality of the customer experience, delivering more of what consumers are asking for.