Geico Fast-Forwards Through its Latest Clever Preroll but you Might Want to See More
By Carlton Wilcoxson • March 4, 2016Geico had a huge hit with their “Unskippable” preroll campaign on YouTube last year. This year’s follow-up campaign, though, needed a completely new hook—because the YouTube buy this time involves 15-second prerolls where no skip button appears at all. Instead of showing you the whole ad in the first five seconds, and then rewarding you with quietly awkward comedy if you stick around,The new spots have a different structure—they show the very beginning and the very end of longer ads, but fast-forward through the middle. And if you’re curious about what happened in the middle (and the ads suggest that some really odd stuff went down), you can click through to see the full spot. Check it out.