In-N-Out, Whataburger Among Most Satisfying Burger Chains
By Brian Wheelis • September 20, 2013
A leveragable Whataburger asset and industry point of difference is in the customer experience. Opportunity to continue to build on this in our engagement strategy.
“Interestingly, several brands are really failing to deliver what customers expect across occasions. It is critical that brands deliver a high-quality, consistent experience regardless of whether the guest comes into a location in Dallas for lunch or a late night snack in Des Moines,” Edwards says. “We know that customer loyalty is the sum of all their experiences with the brand, so consistency really is king—customers have to know what they are getting, regardless of location or occasion.