Mcdonald’s Seek Great Recipes in Top-Secret Contest for Employees
By Carlton Wilcoxson • December 16, 2015
McDonald’s seems like way too big of a company to have interesting, playful contests for employees. But the fast-food chain’s Canadian operation has always had surprisingly relevant ideas (
Now, McDonald’s Canada has organized a fun contest for crew members—asking them to submit their own burger/wrap recipes using McDonald’s ingredients for a chance to win $10,000 and other prizes. The contest was advertised in a fun way, too. Restaurant managers hung posters with a hidden message printed in clear varnish in crew break rooms, and gave out “secret submission forms” with redacted text suggesting a hidden message.
Preliminary judging has now ended. Eight semifinalists will soon be invited to McDonald’s Canada headquarters, where they’re work with McDonald’s chefs to perfect their recipe.