Millennials Look to Employers for Retirement Guidance
By Brian Wheelis • November 4, 2013
“While Millennials may not know how to go about saving for their own retirement, they are very much aware that they do need to save for their retirement,” he says. “Those employers who can give them access to a qualified retirement plan and give them guidance as to how to maximize their savings, they, in turn, receive greater loyalty. It gives the employers a true chance to help in attracting and attaining the best talent.”
Auguelli drives home the importance of earned media in the workplace. He says instituting an internal social media site or blog can benefit the younger demographic tremendously. This site can provide an arena for discussion between seasoned employees and those just entering the workforce. Individuals are able to share their successes and advice for investing, saving, and retirement.
“People naturally trust the recommendations of other people like them or people who they have a personal relationship with and trust their input,” Auguelli says. “Nowhere is that preference for earned media stronger than with the Millennial generation.”