Panera Launches Augmented Reality Ad Unit
By Travis Riffe • November 7, 2019Panera is launching an augmented reality (AR) ad unit that allows users to share the AR experience from the ad across social media platforms (Snapchat, Instagram, Facebook). While almost every other brand dabbling in AR ads has done so exclusive to one social media platform; this new technology allows social sharing of AR banner assets across platforms. They are using this AR platform to highlight food transparency, allowing the user to place a Panera wrap anywhere in front of them, with interactive buttons that animate in the menu-item name, nutritional information and all ingredients. Best of all, this is done without the consumer having to download an app.