TGI Friday’s AI-powered marketing drives $150 million (with virtual bartenders and more)
By Jenny Gregorcyk • June 6, 2018
Restaurant chain TGI Fridays has used AI to double its off-premise business over the last year — and is seeing such fast growth that the company has struggled to keep up.
Sherif Mityas, TGI Fridays’ chief experience officer, said the company’s off-premise business — or business that comes from customers that engage with it outside of its restaurants, such as ordering food through the TGI Fridays bot on Messenger — has doubled over the past year to 10 percent of sales, from just 5 percent. And it’s being driven by AI in its marketing.