Wendy’s, Dairy Queen open R&D labs to test new, Millennial-forward ideas.
By Brian Wheelis • August 13, 2015
Both Wendy’s and Dairy Queen have recently opened new research labs aimed at better serving and better understanding their customers.
The new Wendy’s lab, which the company calls the 90° Lab, is aimed at testing and evolving new technologies related to mobile ordering, mobile payment, and special mobile offers via a new loyalty program. The new Dairy Queen lab, DQ Bakes! Institute, is all about product innovation for the chain’s new menu that’s focused on higher-quality products, like artisan sandwiches, hot desserts, and snack melts.