What Burger Brands Can Learn from Sandwiches
By Brian Wheelis • January 24, 2014
In the burger segment, consumers ranked taste, food temperature, and preparation as the most important factors, and the brands that seem to satisfy most across the board are In-N-Out, Five Guys Burgers and Fries, and Whataburger. Edwards cites innovation and the creation of an experience as key differentiators at these top-ranking brands.
“Consumers are loving the fact they’ve got real variety now,” he says. “And that puts a lot of pressure on the larger brands.” McDonald’s and Burger King both fell outside of the top 10, ranking at No. 11 and No. 13, respectively.