YouTube Takes On Facebook With 360-Degree Livestreaming for Brands and Creators
By Carlton Wilcoxson • April 22, 2016
The Google-owned platform unveiled a feature that lets creators and marketers livestream their 360-degree clips. This development is clearly a move to catch up with Facebook, which made a slew of video announcements, including its own 360-degree camera and a hub of live content. For one of its first big tests with 360-degree livestreaming, YouTube will stream a handful of performances during Coachella. YouTube will also equip its YouTube Space locations with 360-degree and spatial technology for creators to work into their clips.