Coca-Cola Puts Names to Familiar Faces in Latest Charming Stunt

A new ad from the Philippines shows people gushing about the not-quite-acquaintances who brighten their days, and have earned consistent nicknames: a driver called “bro,” a grocery bagger called “kid,” a security guard called “boss.” Then the people sheepishly admit they have no clue what their fellow humans are actually called. Cue personalized Coca-Cola gifts—the clouds part, the sun shines, and everybody goes home happy.

Read the article »