Amazon’s $800M bet on one-day delivery is about to pay off
By Sara Shaw • April 26, 2019
Once again, Amazon is setting a breakneck pace for the retail industry. After conditioning Prime customers to expect millions of items ordered online to arrive at their door in two days,
Amazon is working to bring its Prime shipping inventory into a one-day delivery window. Amazon shared that it would soon be seeing the results of the company’s $800 million investment in one-day delivery. Amazon is pulling on all levers to make the window possible: Amazon’s owned and operated delivery systems, Amazon Logistics, as well as third-party partners including UPS, USPS and FedEx were involved in pulling it off.
The bet Amazon is making is that the investment will drive more sales, as well as push more customers to become Prime members.