Ikea’s crazy new cookbook literally cooks you dinner

By Melissa Martin • June 19, 2017

Despite a seemingly endless array of online recipes, physical cookbooks still have a place in the kitchen, and Ikea is taking them to the next level. A marketing ploy by the furniture store giant encouraged customers to purchase Ikea ingredients and follow recipes on a series of posters. The innovative format gathered plenty of buzz, and could potentially be adapted by other brands for their own set of recipes.

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Inspiration, Cool Stuff, Out of Our World

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