Incredible Ikea Billboard Tips an Apartment Sideways to Become a Rock-Climbing Wall
By Chelsea Lish • September 12, 2014
Ikea promoted the opening of its 30th store in France by building an apartment into a vertical rock-climbing wall. The wall is 9 meters high by 10 meters wide and fitted with steps and grips, allowing the public to navigate among stylish beds, cabinets, tables, chairs, sofas and accessories.