Target’s New App Steers You to the Right Aisle for Black Friday
By Chelsea Lish • November 19, 2014
Even with the e-commerce boom, shopping at brick-and-mortar stores will continue to rule this holiday season. But with more shoppers using smartphones to compare prices, Target is one of several major retailers tackling this trend of “showrooming” head-on with a new, souped-up mobile app. Target unveiled an app that uses location-based technology to link products with store maps. The user builds a shopping list or uses a search bar to find products, then the aisle where a product is located is revealed.