This North Face Store’s Floor Disappears, Forcing Startled Shoppers to Climb the Walls
By Chelsea Lish • October 15, 2014Unsuspecting customers at this pop-up North Face store are startled when the floor below them slowly began to disappear, and they are forced to grab on to the walls, which happens to have rock-climbing holds attached to them. Then, a perfect North Face item descends from the heavens, just out of their reach, and a 30-second timer appears. Totally freaked out, they are given a choice. Watch the video to find out how these sudden extreme-sports participants fare.