Melissa Martin

Email: melissa.m@mc-j.com
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  • Colonel Sanders Gives GPS Directions Via Cassette Tape in KFC’s Latest Stunt

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  • Facebook Lets Brands Target Ads Based on Offline Behavior

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  • Media Buyers Applaud Canvas Ads in Instagram Stories, but Say There Are Limitations

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  • Wendy’s Just Destroyed Carl’s Jr. in a Brutal Twitter Feud

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  • McDonald’s Is Getting into the Bottled Coffee Business

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  • Watch This College Freshman Hand Out Mentos Gum to 43,000 of His Closest Friends

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  • Ray Liotta Takes on Two Roles as KFC’s Latest Celebrity Colonel

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  • Chick-fil-A’s Free Breakfast Promo Is a Tasty Marketing App Treat

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  • Facebook and Apple Are About to Take AR Mainstream. Here’s How Marketers Are Gearing Up

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  • Taco Bell Fans Are Taking It to the Next Level with Menu Item-Inspired Looks

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  • Jack in the Box Wants You to Crash Your Car (Figuratively Speaking)

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  • KFC Wants to Grill its Cooks in a Virtual Escape Kitchen

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  • What’s Next in the Facebook Versus Snap Arms Race?

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  • You Can Now Watch Tech Bring Food to Your Door with a Few Taps of Your Smartphone

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  • YouTube’s Fastest-Growing Audience Is in the Living Room and Advertisers Want in

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  • Little Caesars Is Launching a Pizza Vending Machine

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  • Here’s What You Need to Know About Voice AI, the Next Frontier of Brand Marketing

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  • With 200M Daily Users, Giphy Will Soon Test Sponsored Gifs

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  • KFC’s New Colonel Sanders is the Original Colonel Sanders

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  • AmEx Had a Nice Surprise for Facebook Users Who Turned the Sound on for This Ad

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  • Eat While You Game with KFC’s Newest Gamer’s Box Bluetooth Controller

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  • Instagram Encroaches on Snapchat’s Turf of Social Media Influencers, Winning Their Hearts, Minds and Posts

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  • In Pizza Hut Ad, Kristen Wiig Plays Every Man, Woman, and Child in America

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  • Chipotle Spins Food into Symphonic Experiences with the Help of Hip-Hop Legend RZA

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  • Facebook Gives Super-Fans a Home with New Groups Feature

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  • McDonald’s Apparel Is Here, So Make Room in Your Closet Next to Your KFC and Pizza Hut Swag

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  • New research shows that in-stream video ads outperform preroll

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  • Subway looks to fix its sales slump with tech upgrades

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  • Ikea’s crazy new cookbook literally cooks you dinner

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  • That animated GIF you’re sharing could be an ad in disguise

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  • McDonald’s built a drive-thru that ludicrously drives to you

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  • Doughnut-delivering drone is the future of high-tech snacking

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  • Facebook’s latest ambition: Becoming a hub for TV-style content

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  • Why have the Chick-Fil-A cows listed their barn on Homestay?

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  • Pinterest opens up autoplay videos in home feed and search with new measurement tools

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  • Burger King’s Ridiculous Christmas Sweater Puts a Burning Yule Log on Your Belly

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  • Advertisers Take a Liking to 360-Video Ads

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  • Starbucks Adds a Virtual Barrista, Sous Vide Eggs and a Tencent Partnership to Its Menu

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  • Shell Just Made an Interactive Music Video Specifically for Snapchat

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  • Houston Will Roll Out First Chick-Fil-A Food Truck

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  • How Advertising Will Live on DirecTV Now, AT&T’s New Streaming TV Service

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  • Napoleon Dynamite and Pedro Are Still BFFs in a Hilarious New Burger King Tater Tots Commercial

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  • Freezer Expedition Series Sets a Fresher Course for Wendy’s Company

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  • Facebook Users May Soon See Multiple Products Featured in a Single News Feed Ad

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  • Why KFC’s YouTube Channel Is Succeeding Where McDonald’s Failed

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  • Chatbots Are Changing How Customers Order

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  • This Creative Director Explains Why Brands Should Start Testing Snap Inc.’s Spectacles ASAP

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  • Snapchat Gears Up to Win App-Install Ads From Facebook

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  • Why BuzzFeed’s Recipe Videos Are So Insanely Popular

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  • Each Facebook User Is Currently Worth $14 in Annual Ad Revenue, According to New Report

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  • McDonald’s Latest Menu Idea Is to Make the Big Mac Bigger (and Smaller)

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  • Can You Get Your Brand into GM’s In-Car Marketing System? (Yes)

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  • Chipotle’s Future: Pizza, Burgers, Dessert, Breakfast?

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  • Twitter Plans to Get Up Close and Personal, Surfacing Content for Your Special Interests

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  • Delivery App Rolls into Two New Houston-Area Communities with Free Chick-fil-A

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  • A Game of Drones

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  • Will Virtual Reality Experiences for Brands Rival Super Bowl Ads?

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  • Video: McDonald’s Deborah Wahl on Mass Personalization and Owned Media

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  • 360 Photos and Videos Are Coming to Facebook’s Instant Articles

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  • Teens Dig Starbucks and Chick-fil-A, Says Super Dope Survey of Teenagers

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  • Millennials? Gen Z? Let’s Call Them Mobile Prodigies

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  • KFC Gets Weirder, Taps Vincent Kartheiser of “Mad Men” As Its “Nashville Hot” Colonel

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  • Facebook Lets You Airplay or Google Cast Web and Mobile Videos to Your TV

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  • McDonald’s Turns to Social Media to Draw Millennials

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  • How Vevo Is Personalizing the Ad Experience with Brands Like Honda

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  • Fast Food Chains Could Soon Offer Veggie Burgers That Are Indistinguishable From Beef

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  • What Brands Should Know About Facebook’s New Virtual Reality Web Browser

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  • Frozen Yogurt Is Delivered By Drone To Michigan College Campus

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  • Prisma Adds Art Filtered Video, Gifs Coming Next

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  • An Embattled Chipotle Is Looking For A New Creative Agency Partner

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  • Need A Little Sausage Support? Johnsonville Experts Are Now Just A Phone Call Away

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  • 7 Statistics That Prove Mobile Apps Are Crucial For Customer Loyalty

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  • Why Fast-Food Chains Are Making ‘Increasingly Outrageous’ Creations To Get You Through The Door

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  • VR Storytelling: GE Taps Chris Milk For ‘The Possible’ Series

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  • Arby’s Added Pork Belly To Its Meat Mountain, And We Ate It

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  • McDonald’s Tells Us About Its Food With New Web Series

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  • Why Snapchat’s New Glasses Could Be More Than Just A Toy

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  • Oreo Is Now Making Tasty-Style Recipe Videos For Some Of Its Stranger Flavors

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  • All Aboard Apple’s iMessage App Train

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  • The Fast-Food Industry Is Suddenly Embracing An Unlikely New Ingredient

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  • Delete Your Instagram Food Posts And Land O’Lakes Will Donate Meals To The Hungry

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  • Ad Of The Day: Oddball ‘Bragspeople’ Sing Pizza Hut’s Praises In First Ads From Droga5

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  • The Number Of Instagram Advertisers Has Doubled In The Last Six Months

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  • Taco Bell Throws a Lavish Feast Filled With $1 Food

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  • Facebook Makes Its Dynamic Ads More Friendly To Brick-And-Mortar Retailers

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  • Why Super Duper Burgers Is One To Watch

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  • Get Ready For Disruption: True Cross-Screen Addressable Advertising Is Here

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  • Why So Many Legacy Fast-Food Restaurants Are Getting Makeovers

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  • Taco Bell’s NYC Pop-Up VR Arcade Features Lots Of Tacos And A Virtual Shark Attack

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  • Maybe I Wouldn’t Hate Ads If They Were All Displayed On E-Paper

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  • 50 Years Of Marketing At KFC

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  • The Revolutionary Way To Advertise On Social Media

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  • Amazon Alexa Voice Assistant Gets Cooking With GE, Food Network

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  • This Payment App Urges Its Young Users To ‘Pony Up’ In New Ad Campaign

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  • Burger King Decides Its Chicken Fries Could Also Use Some Cheetos Dust

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  • YouTube Is Building Community—And It’s Not Just About Video

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  • McDonald’s Products Are So Popular, They Autocomplete Themselves

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  • Snapchat Has Nearly All The 18-To-25-Year-Olds It Will Get, But Older Users Still Joining

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  • Lowe’s Grows The Customer Experience With Robot Greeters

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  • See The Spot: Check Out KFC’s New Comedic Colonel

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  • Alphabet And Chipotle Are Bringing Burrito Delivery Drones To Campus

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  • Pizza Hut’s Plan To Help 100 Million People

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  • Starbucks Unveils Content Series ‘Upstanders’

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  • Dixie Builds Diners In Dead Zones To Help Friends And Families Reconnect

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  • Smartphone Apps Now Account For Half The Time Americans Spend Online

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  • McDonald’s Risky Commitment To A Cage Free Eggs Supply Chain

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  • These 11 Brands Are Already Using Instagram’s New Zoom Feature

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  • Here’s Why Chipotle Doesn’t Sell Queso

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  • Has The Fast-Food Breakfast Battle Moved To Brunch?

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  • Ad-Blocking Browser Brave Launches Payments, So You Can Support Sites With Cash, Not Ad Clicks

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  • Wendy’s Tells The Sad-Funny Stories Of Unworthy Foods Banned From The Baconator

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  • Facebook Announces Instant Video For Messenger

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  • You Can’t Buy Advertising Like Kanye West’s Poem About McDonald’s French Fries

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  • Major Brands Are Betting Big on Podcasts, and It Seems to Be Paying Off

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  • Now You Can Earn Free Uber Rides by Shopping at Local Stores

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  • Facebook’s Vertical Videos Are About to Appear in Your Mobile News Feed

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  • Six Ways Chipotle Is Trying to Win Its Way Back Into Your Stomach

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  • Facebook Tests Video Ads With Sound Automatically Turned Up

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  • Panda Express To Give Away Chorks

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  • Snapchat Is Reportedly On Pace To Reach 217 Million Users By The End Of 2017

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  • KFC Launches Its Own Range Of Fried Chicken-Scented Sunscreen

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  • What Virtual Reality Means For Brand Marketing

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