1 Million People Watched a Bizarre KFC Stream Where Cats Climbed on a Huge Felt Colonel Sanders

By Sara Shaw • July 20, 2018

KFC partnered with Super Deluxe to run a four-hour live stream of cats exploring the fabric husk of a towering model of the brand’s mascot and founder Colonel Sanders. It’s believed around 1m viewers tuned into the spectacle, with 700,000 watching live and another 400,000 watching the recorded version. The ‘Colonel Cat Climber’ on Facebook Live is just the latest in a long-line of absurd and compelling southern fried chicken-based stunts from the Kentucky chain.

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In the News, Competitor, Creative, QSR

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