2016: The year to master digital ordering
By Sarah Sutton • February 16, 2016
For decades, industry soothsayers focused on the limited-service restaurant segment have focused on drive-thru speed and accuracy to determine drive-thru mastery as a corollary for winning. In 2016, drive-thru mastery is no longer the appropriate determinant of success. This new breed of consumer expects on-demand service. The restaurants that succeed in 2016 and beyond will be those restaurants that master digital ordering and meet the needs of the on-demand consumer by making their food available at the touch of a button.