50 Years Of Marketing At KFC
By Melissa Martin • September 16, 2016
As one of the oldest and most iconic fast food chains in America, KFC certainly makes an interesting case study for brand development over the last half century. While KFC has varied their messaging strategy throughout the years, perhaps the most telling brand decision is the revival of the Colonel in an effort to get back to the company’s roots. Read more about how KFC has kept up with the times in the link below.