After Trolling McDonald’s, Burger King’s App Was Downloaded 1 Million Times and Hit No. 1
By Sara Shaw • December 7, 2018
Burger King got national attention this week for offering 1-cent Whoppers to those who drove up to a McDonald’s location (and then, presumably, drove away to redeem their BK coupons). Key to the stunt was the brand’s smartphone app, which unlocked the offer when it detected users approaching within 600 feet of a McDonald’s.
While the “Whopper Detour” seemed liked an odd move, it also worked, in terms of both publicity and app downloads. Burger King today said its app was downloaded more than 1 million times since Whopper Detour launched on Tuesday, and the app is currently No. 1 among free software in the Apple App Store. That puts Burger King’s app, for now at least, above app giants like YouTube, Instagram, Snapchat and Amazon.