Another First in Fresh: Wendy’s Launches Tomato Supply Initiative

By Sara Shaw • June 8, 2018

Wendy’s makes more advances in fresh ingredients with plans to source vine-ripened tomatoes for their North American restaurants from greenhouse farms. This is the latest way they are “delivering on [the] commitment” of providing customers with fresh, high-quality food. The switch will not only benefit customers, but ensures supply predictability and quality assurance for the company. Read more in the article below about the switch to greenhouse-grown tomatoes.

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Innovation, Competitor, QSR, QSR Customer Experience

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