Arby’s Creates a New Food Category: Meat Vegetables
By Sara Shaw • June 27, 2019
Forget plant-based meat. Arby’s is creating an entirely new food category: Meat vegetables. Or “Megatables.” The “Marrot” is a whole turkey breast cut into the shape of a carrot, sous vided for one hour, then rolled it in a special carrot marinade and a brûlée with maple syrup powder. Arby’s oven roasted the carrot-shaped turkey for an additional hour before topping it off with a fresh spring of parsley to give it the full carrot effect.
The “Marrot” won’t initially be available to guests, however, the company plans to continue innovating behind the scenes to fill out “the category of protein-packed vegetables,” it said. And Marrot and Megatables are trademarked terms.