Arby’s Record Breaking 13-Hour Commerical of Brisket Cooking
By Jenny Gregorcyk • May 30, 2014To promote its Smokehouse Brisket Sandwich, Arby’s aired an uncut commercial of a brisket being smoked for 13 hours setting the Guinness World Record for longest television commercial. The ad also reinforced that the company does in fact “pit smoke [its] brisket for 13 hours over real hickory wood.”