Arby’s Rolled Out a ‘Meat Bus’ Tour of NYC to Promote Its New Times Square Location
By Matthew Lyle • December 6, 2015
Welcome to Arby’s Meats of New York tour, a sightseeing jaunt through the city’s beefiest destinations.
The experience begins in the Meatpacking District, famous for having 250 slaughterhouses and packing plants in 1900, and ends in an Arby’s store set to open near Times Square this month. The brand is running three tours today only—one for VIPs and two for the public—with beef tastings at Ottomanelli’s, Katz’s Delicatessen and Arby’s, plus a dose of the city’s history as an outpost for world-class chefs and butchers.
“It’s really about paying homage to all the places that inspired us as a brand,” said Christopher Fuller, vp of brand and corporate communications for the Atlanta chain.