Brain Food: McDonald’s to Push Kids’ Books in Happy Meals
By admin • October 9, 2013
In an effort to encourage reading and teach kids about nutrition, McDonald’s will replace toys with books in all Happy Meals for two weeks beginning November 1st. The McDonald’s characters and storylines were created by Publicis Groupe’s Leo Burnett, which handles the chain’s family and kids marketing. TV spots and other advertising will support the book promotion.