Branded Podcasts Are The Ads People Actually Want To Listen To
By Jenny Gregorcyk • March 8, 2018
Podcasts are becoming big business not only for creators, but for advertisers. Podcast advertising is on track to hit more than $220 million in 2017, up 85% from 2016. And now that Apple Podcasts is delivering analytics on listeners, advertisers can rest assured that listeners are paying attention. NPR says it’s found that 75% of listeners took action on a sponsored message. Even McDonald’s has a podcast now: The Sauce, a slightly satirical Serial-style series created with the help of Studio@Gizmodo and Onion Labs.