Burger chains keeping prices in check
By Sarah Sutton • October 12, 2016
Two things should be noted about the 2016 crop of burgers from the five largest burger chains. The first is that fewer burgers major burgers have been introduced this year so far. The second takeaway is that this year’s burgers average $4.79 in price, still below that $5 ceiling that has been the theoretical limit for some time. Wendy’s Baconator is this year’s only $6+ burger (although some of the Carl’s Jr./Hardee’s burgers can top $6 if ordered as third-pound Thickburgers). Last year, nine burgers were introduced at prices between $5 and $6 and the average for all new burgers was $5.22. So far this year there have been only six burgers in the $5-$6 price niche.