Burger King Demonstrates the Ridiculousness of the Pink Tax With a Chicken Fries Stunt
By Sara Shaw • July 27, 2018Burger King has been known to pull stunts to prove a point. This time the fast-food brand is using an in-store stunt to declare that the pink tax is unfair by asking female customers to pay more for chicken fries, because said fries are in a pink box. The pink tax is shorthand for the fact that 42 percent of the time the female version of a product (think men’s versus women’s razors) costs more than the men’s, according to the New York City Department of Consumer Affairs. Watch the new spot and read more about the stunt in the article below.